In a world where third party cookies are about to disappear, an effective contextual advertising stands out as a privacy-friendly, brand-safe way for advertisers to work with publishers to reach target audiences in quality environments and in an increasingly personalized way.
Semantic Knowledge Graph (SKG) Advantages
Semantic Topics are not based on keywords. Instead, we leverage an advanced knowledge graph to provide high relevance and accuracy to our advertisers.
Advertisers can also target highly speciﬁc pages about industry-speciﬁc topics or even competing brands.
Our contextual targeting doesn’t require cookies, and is available on all formats and devices