Harness The Power of Semantic Knowledge Graphs
In a world where third party cookies are about to disappear, an effective contextual advertising stands out as a privacy-friendly, brand-safe way for advertisers to work with publishers to reach target audiences in quality environments and in an increasingly personalized way.
Semantic Knowledge Graph (SKG) Advantages
- Semantic Topics are not based on keywords. Instead, we leverage an advanced knowledge graph to provide high relevance and accuracy to our advertisers.
- Advertisers can also target highly specific pages about industry-specific topics or even competing brands.
- Our contextual targeting doesn’t require cookies, and is available on all formats and devices
Brands That Trust OneTag
Semantic Knowledge Graph FAQ
While traditionally semantic targeting focused on targeting ideal audiences through keywords, OneTag’s Semantic Knowledge Graphs utilize a more sophisticated data structure to gain real accuracy.
One of the great benefits of SKG technology is that it doesn’t rely on cookies.
OneTag’s Semantic Knowledge Graph Technology has proven to drive significant improvements in campaign performance.