About Us

We're Building Programmatic 3.0

We built an end-to-end unified data stream delivering value to the entire  programmatic ecosystem and the tools to help both advertisers and publishers succeed.

Our Purpose

Our proprietary technology empowers advertisers to drive tangible results in a cookieless ecosystem

By combining intelligent machine learning and advanced semantic targeting with a vast publisher and advertiser network, we have built an end-to-end unified data stream delivering value to the entire ecosystem.

This unique intersection of technology and relationships drive our ability to produce tangible results while maintaining brand safety.

Our global infrastructure enables us to move as fast as your campaigns and deliver unrivaled performance.

Our History

Innovating since 2015

Our journey in ad tech starts in 2015, as a DSP partner to Denstu, Publicis, Omnicom, GroupM and Havas in Italy.

Between 2017 through 2019 we had the opportunity to service P&G Italy to fully replace Hawkeye by AudienceScience. It was during this partnership that we released the first version of our intelligent optimization technology.

In 2020, after 3 years servicing P&G, we started helping publishers and advertisers all over the world with our unique programmatic technology offering.


Daniel Pirchio | Founder

Gianmario Ricciarelli | Founder

Arnaldo Resega | Founder


Are you looking for the next step in your career?

OneTag’s global team is always looking for top talent to disrupt and scale. If you’re up for the challenge, we invite you to apply today.

Our offices

New York

477 Madison Avenue


Chester House
81-83 Fulham High Street


Via Tortona, 37


Porta a Mare

Get in touch

Feel free to drop us a line to start a conversation with our team