Salt Lake City, Utah
Salt Lake City, Utah
Founder & CEO, RELLO · Salt Lake City
Stuart helps companies that sell complex products find and win customers, and builds companies of his own.
Founder, RELLOCo-founder, Wasatch Mountain Film Festival
About Stuart
Most companies chase this quarter's leads. The ones that last build something people trust before they ever need it. Stuart has spent his career building both, at a solar company that grew all the way to acquisition and at the seven-figure firm he founded. Now he's building companies of his own.
Track record
Agency grown from side consulting work into a firm with a full-time team
Countries represented at the film festival he co-founded as a student
Ventures founded or co-founded, from a nonprofit film festival to software
Ways to work with Stuart
From a free three-minute scorecard to investment. Each step is useful on its own, and each one leads to the next.
The framework
“Lead generation pays the bills. Brand is what makes people know you, trust you, and choose you before they ever fill out a form.”
Stuart's model for growth in long sales cycles runs three layers on three different clocks. Each one makes the others cheaper and more effective over time.
Search, paid social and direct offers that turn buyers already in the market into conversations. Judged by closed revenue, not form fills.
This quarterCase studies, reviews, referrals and leaders who explain how they think. Proof shortens every sale that comes after it.
This yearBeing known for something specific before a buyer needs you. The only layer that keeps working after you stop paying for it.
This decadeInsights
Cheap leads feel like progress. For companies with long sales cycles, they are often the most expensive line in the budget.
Read the essay → Investing · 5 min readI look at the founder before the idea. Here is what I pay attention to, and what I can bring if we work together.
Read the essay →Ventures
Demand generation for technically complex B2B companies with long sales cycles, across clean energy, home improvement and software.
Seven-figure firmFull-time teamSalt Lake City
Co-founder & Chairman of the Board
An annual festival of the world's leading outdoor adventure films, founded while Stuart was a student and still running today.
Films from 50+ countriesNonprofit
Currently building
Site structure intelligence for search teams.
Operating software for FAA designated pilot examiners.
Recognition & media
On stage at the Utah Business Forty Under 40 awards, 2025
“Everyone is just trying to figure it out, and no one really knows what they are doing.”
Stuart Dermanon what drives success, in Utah Business
Read the feature →
Speaking
Talks on marketing, brand and building companies, each shaped to the audience after a planning call with the organizer.
The newsletter
Every other week: what Stuart is working on, what's working in demand and brand, and first word on new ventures.
