Salt Lake City, Utah
Salt Lake City, Utah
Insights
Essays from Stuart's work at RELLO and the companies he's building. Most come back to one idea: lead generation pays the bills, and brand is what makes growth last.
Read the framework
All essays
Capture, proof and brand work on different clocks. Companies that grow for a decade run all three on purpose.
I look at the founder before the idea. Here is what I pay attention to, and what I can bring if we work together.
Cheap leads feel like progress. For companies with long sales cycles, they are often the most expensive line in the budget.
Most companies have more proof than they use. In a long sales cycle, it does the selling when your team is not in the room.
When a decision takes months and involves a committee, being known before the search starts is a real advantage.
A company's story decides who it hires, who buys and what it says no to. I learned that from a film festival and a rebrand.
Most founders hire for the marketing team they want someday. The first hire should fit the work the company has today.
What I learned watching people build a fast-growing company from the inside, and why it finally got me to start my own.
The newsletter
Notes on building companies and brands, sent before they're published here.