Stuart Derman Stuart Derman
Stuart Derman

Salt Lake City, Utah

Ventures  ·  04

Companies founded and led by Stuart Derman. Each one is run as its own business, with its own team and its own story.

01 RELLO Founder & CEOOperating
02 Wasatch Mountain Film Festival Co-founder & ChairmanAnnual festival
03 Spoke Node FounderIn development
04 DPE Portal FounderIn development
RELLO logo

7-figureFirm built from side consulting work

Agency

RELLO

Role Founder & CEO Focus Demand generation Based Salt Lake City Status Operating

Demand generation for companies whose products take more than a sentence to explain.

RELLO started because solar companies kept asking Stuart for the marketing that worked at Blue Raven. He chose to build it into a real firm rather than keep it as a side business. Today it is a seven-figure agency with a full-time team.

RELLO works with technically complex B2B companies with long sales cycles, across solar installation and roofing, solar manufacturing, home improvement contracting and B2B software.

relloagency.com →
Wasatch Mountain Film Festival logo

50+Countries represented each year

Nonprofit · Arts

Wasatch Mountain Film Festival

Role Co-founder · Chairman of the Board Organization Wasatch Mountain Arts Based Salt Lake City Status Annual festival

The first thing Stuart built, and still running.

Stuart co-founded Wasatch Mountain Arts while a student at the University of Utah and launched the Wasatch Mountain Film Festival. Each year it screens films from the world's top outdoor adventure filmmakers, with work from more than 50 countries.

He led the organization as executive director and now serves as chairman of the board.

wasatchfilmfestival.org →

3DMap of every internal link on a site

Software

Spoke Node

Role Founder Category Search and site structure Status In development

A map of how every page on a website connects.

Spoke Node crawls a website and shows its internal links as an interactive 3D map, so marketing teams can see weak structure and fix it for search.

Hear when it launches →

FAABuilt for designated pilot examiners

Software

DPE Portal

Role Founder Category Aviation operations Status In development

One system for the business side of a pilot examiner's work.

FAA designated pilot examiners often run their practices on paper and spreadsheets. DPE Portal brings scheduling, payments, FAA filings and records into one place for examiners, applicants and flight schools.

Hear when it launches →

Operating principles

How Stuart builds

The same few ideas run through every company in the portfolio, from a student-run film festival to software.

01 Learn the whole business

Stuart went into marketing on purpose, as training for building companies. Every role is a chance to learn a part of the job a founder needs.

02 Commit to building

RELLO could have stayed a profitable side business. He hired a team and built a company, because that's what lasts.

03 Tell the story

A company people understand is easier to buy from, join and back. Every venture gets a clear story from day one.

04 Play the long game

Pay the bills this quarter, and build the brand that makes every quarter after it easier.

Partnerships

Let's build something together.

Stuart is open to conversations about partnerships, investment and advisory roles.

Pitch your company