Compounding Demand: How to Build a Brand While Lead Gen Pays the Bills
Capture, proof and brand work on different clocks. Companies that grow for a decade run all three on purpose.
What I Look For in a Founder
I look at the founder before the idea. Here is what I pay attention to, and what I can bring if we work together.
Cost Per Lead Is Not a Strategy
Cheap leads feel like progress. For companies with long sales cycles, they are often the most expensive line in the budget.
Proof Is the Most Underrated Marketing Asset
Most companies have more proof than they use. In a long sales cycle, it does the selling when your team is not in the room.
Long Sales Cycles Need More Brand
When a decision takes months and involves a committee, being known before the search starts is a real advantage.
The Story Is the Strategy
A company’s story decides who it hires, who buys and what it says no to. I learned that from a film festival and a rebrand.
Your First Marketing Hire Is Probably the Wrong One
Most founders hire for the marketing team they want someday. The first hire should fit the work the company has today.
They Weren’t Smarter Than Me
What I learned watching people build a fast-growing company from the inside, and why it finally got me to start my own.